Googling Quarters

google-landscraper-exterior

Plans for the new Google building in London have been released, and while the computer-generated images don’t exactly entrance the eye, it is significant for two things. One, the continued leviathan nature of these corporate temples , and two, the attempt to add a new descriptive word to our language – Landscraper! The term refers to the stated belief that this is a “building on its side”, rather than one just going up. I can’t help but think that someone just tilted the image on their computer screen and thought “OK that will do” and started to add stuff to it, rather than a design philosophy. And no, I don’t think much to the term either!

Following the Apple campus spaceship, these corporate beasts seem to suggest there is no work-life balance, as you can actually live here. With gardens, swimming pools, sports and medical facilities, they create their own gated community of hip young things. Of course, once built they will probably fill it with cubicles, so Dilbert-like. Or maybe worse “hot desks”, though that term is a bit too 90’s, maybe they are referred to now as “co-sharing incubators”. Although that concept defeats me, who gives a damn about the desk, we wanted our own chair! Your floor probably has the latte and chai tea dispenser, so you probably have to wander a few floors up and down, a bit like Tom Hanks (The Terminal) lingering around the place to find a desk, or a coffee machine that does plain black coffee.

These mini-citadels, may not be easy to Create but can be as impregnable to those who work there, as they are to those of us who will never grace their corridors. The sheer scale and complexity defeating the efforts to feel comfortable and familiar. But then you are there to work. So stop staring out those windows!

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